Thirty Two Music
Thirty Two Music
Rhythm and precision
Rhythm and precision
SKILLS
SKILLS
Branding, Motion, 3D, Creative Direction
Branding, Motion, 3D, Creative Direction
Branding, Motion, 3D, Creative Direction
SOFTWARE USED
SOFTWARE USED
After Effects, InDesign, Illustrator, Cavalry, Photoshop, Cinema4D, Blender
After Effects, InDesign, Illustrator, Cavalry, Photoshop, Cinema4D, Blender
YEAR
YEAR
2025
2025
PROJECT BRIEF
PROJECT BRIEF
Thirty Two Music is a boutique music agency known for rhythm, precision, and impact. Despite its strong reputation, the brand had never been fully articulated visually. The challenge was to create an identity that reflected the studio’s musical expertise and made its craft visible, while matching its position at the top end of the industry.
Thirty Two Music is a boutique music agency known for rhythm, precision, and impact. Despite its strong reputation, the brand had never been fully articulated visually. The challenge was to create an identity that reflected the studio’s musical expertise and made its craft visible, while matching its position at the top end of the industry.
SOLUTION
SOLUTION
We developed a dot-matrix-based identity system built around a generative audio tool. Using real sound inputs, the tool creates structured “audio arrays” that visualise music across a 32-column grid, with rows representing different frequency ranges. This system was applied across motion, print, and physical materials, ensuring every expression of the brand is rooted in sound and reinforces the idea that every beat matters.
We developed a dot-matrix-based identity system built around a generative audio tool. Using real sound inputs, the tool creates structured “audio arrays” that visualise music across a 32-column grid, with rows representing different frequency ranges. This system was applied across motion, print, and physical materials, ensuring every expression of the brand is rooted in sound and reinforces the idea that every beat matters.
STRATEGY
STRATEGY
The strategy focused on translating sound into a visual language. Drawing from musical tools such as player piano punch cards and step sequencers, we aimed to build a system that captured rhythm, structure, and creative accuracy. The identity needed to feel both technical and expressive, reflecting how Thirty Two approaches music.
The strategy focused on translating sound into a visual language. Drawing from musical tools such as player piano punch cards and step sequencers, we aimed to build a system that captured rhythm, structure, and creative accuracy. The identity needed to feel both technical and expressive, reflecting how Thirty Two approaches music.
MUSIC GENERATOR
MUSIC GENERATOR
We created a custom audio-driven generator that transforms sound into structured dot-matrix compositions. Built on a 32×4 grid, each column represents a bar of music, while rows respond to different frequency ranges across the audio spectrum. Used across motion, print, and physical applications, the generator allows Thirty Two to visualise rhythm, energy, and precision, turning sound into a living, adaptable brand system.
We created a custom audio-driven generator that transforms sound into structured dot-matrix compositions. Built on a 32×4 grid, each column represents a bar of music, while rows respond to different frequency ranges across the audio spectrum. Used across motion, print, and physical applications, the generator allows Thirty Two to visualise rhythm, energy, and precision, turning sound into a living, adaptable brand system.
LET'S
LET'S
LET'S
WORK
DISCOVER
CREATE
WORK
WORK
DISCOVER
CREATE
WORK
TOGETHER
TOGETHER
TOGETHER
I'm always open to new opportunities and projects. Feel free to reach out!
I'm always open to new opportunities and projects. Feel free to reach out!
I'm always open to new opportunities and projects. Feel free to reach out!
Get in touch
Get in touch
Get in touch
