HeySavi
HeySavi
Snap. Search. Buy. Wear
Snap. Search. Buy. Wear
SKILLS
SKILLS
Branding, Motion, Video Editing, UI/UX
Branding, Motion, Video Editing, UI/UX
Branding, Motion, Video Editing, UI/UX
SOFTWARE USED
SOFTWARE USED
After Effects, Illustrator, InDesign, Photoshop, Figma
After Effects, Illustrator, InDesign, Photoshop, Figma
YEAR
YEAR
2025
2025
PROJECT BRIEF
PROJECT BRIEF
Hey Savi is a fashion search platform designed to remove friction from online shopping through AI-powered visual search and personalised recommendations. The challenge was to create a brand that could clearly communicate complex technology while remaining intuitive, useful, and genuinely user-first. The product needed to feel confident without being overwhelming, and distinctive in a crowded digital landscape.
Hey Savi is a fashion search platform designed to remove friction from online shopping through AI-powered visual search and personalised recommendations. The challenge was to create a brand that could clearly communicate complex technology while remaining intuitive, useful, and genuinely user-first. The product needed to feel confident without being overwhelming, and distinctive in a crowded digital landscape.
SOLUTION
SOLUTION
We created a visual and verbal identity rooted in the idea of conversation and discovery. The speech bubble became a key brand device, inspired by natural language search and used to frame UI elements, imagery, and messaging across touchpoints. The launch centred around a sizzle film introducing the product in four clear steps: Snap. Search. Buy. Wear., distilling the proposition into a memorable, user-led experience.
We created a visual and verbal identity rooted in the idea of conversation and discovery. The speech bubble became a key brand device, inspired by natural language search and used to frame UI elements, imagery, and messaging across touchpoints. The launch centred around a sizzle film introducing the product in four clear steps: Snap. Search. Buy. Wear., distilling the proposition into a memorable, user-led experience.
STRATEGY
STRATEGY
The strategy centred on clarity and control. Rather than overexplaining the technology, the brand needed to demonstrate its value through simple storytelling and familiar user behaviour. We focused on positioning Hey Savi as a helpful, conversational tool that turns inspiration into action, keeping the experience humble, accessible, and human.
The strategy centred on clarity and control. Rather than overexplaining the technology, the brand needed to demonstrate its value through simple storytelling and familiar user behaviour. We focused on positioning Hey Savi as a helpful, conversational tool that turns inspiration into action, keeping the experience humble, accessible, and human.
GALAXY GENERATOR
GALAXY GENERATOR
I began by researching into each new IMAX product and developping an understanding for what the logo should symbolise and then began sketching possible ideas, keeping the logos coherent yet having a distinctive character.
I began by researching into each new IMAX product and developping an understanding for what the logo should symbolise and then began sketching possible ideas, keeping the logos coherent yet having a distinctive character.
LET'S
LET'S
LET'S
WORK
DISCOVER
CREATE
WORK
WORK
DISCOVER
CREATE
WORK
TOGETHER
TOGETHER
TOGETHER
I'm always open to new opportunities and projects. Feel free to reach out!
I'm always open to new opportunities and projects. Feel free to reach out!
I'm always open to new opportunities and projects. Feel free to reach out!
Get in touch
Get in touch
Get in touch
