CMR Versius Plus
CMR Versius Plus
Minimal access robotic surgery
Minimal access robotic surgery
SKILLS
SKILLS
Branding, Motion, 3D
Branding, Motion, 3D
Branding, Motion, 3D
SOFTWARE USED
SOFTWARE USED
After Effects, Photoshop, Figma, Illustrator, Cinema 4D, Premiere Pro
After Effects, Photoshop, Figma, Illustrator, Cinema 4D, Premiere Pro
YEAR
YEAR
2025
2025
CREDITS
CREDITS
Creative: YeahNice
3D: Bolder Creative
Motion & 3D on Website: Konrad Szarek
2024
PROJECT BRIEF
PROJECT BRIEF
CMR Surgical is a global medical devices company transforming surgery through Versius, a next-generation robotic system that has set industry benchmarks since launch. Ahead of a major system upgrade, Versius Plus, the challenge was to introduce the product as more than a technical update, positioning it as a defining evolution designed to empower surgeons and surgical teams.
CMR Surgical is a global medical devices company transforming surgery through Versius, a next-generation robotic system that has set industry benchmarks since launch. Ahead of a major system upgrade, Versius Plus, the challenge was to introduce the product as more than a technical update, positioning it as a defining evolution designed to empower surgeons and surgical teams.
SOLUTION
SOLUTION
With the help of Bolder Creative (VFX Studio) we launched Versius Plus through a cinematic, 3D-rendered product film that reframed the system as a refined expression of engineering and artistry. Supported by evolved messaging and a refreshed visual language, the campaign positioned Versius Plus as a line in the sand for CMR Surgical, reinforcing its role as a leader in robotic surgery innovation.
With the help of Bolder Creative (VFX Studio) we launched Versius Plus through a cinematic, 3D-rendered product film that reframed the system as a refined expression of engineering and artistry. Supported by evolved messaging and a refreshed visual language, the campaign positioned Versius Plus as a line in the sand for CMR Surgical, reinforcing its role as a leader in robotic surgery innovation.
STRATEGY
STRATEGY
The strategy focused on elevating Versius Plus from a functional surgical tool to a world-class platform combining precision engineering and human-centred design. The campaign needed to signal progress, confidence, and leadership in a highly regulated and competitive category, while clearly differentiating Versius Plus as the future of robotic surgery.
The strategy focused on elevating Versius Plus from a functional surgical tool to a world-class platform combining precision engineering and human-centred design. The campaign needed to signal progress, confidence, and leadership in a highly regulated and competitive category, while clearly differentiating Versius Plus as the future of robotic surgery.
PROCESS
PROCESS
Alongside the launch film, we developed a comprehensive campaign toolkit to support internal teams at CMR Surgical. This included layout guidance built on a Swiss-style grid system, colour and iconography rules, and art direction principles to ensure consistency across channels. Minimalist product imagery with controlled lighting highlighted form, materials, and precision, forming the foundation for print, social, and sales assets across the campaign.
Alongside the launch film, we developed a comprehensive campaign toolkit to support internal teams at CMR Surgical. This included layout guidance built on a Swiss-style grid system, colour and iconography rules, and art direction principles to ensure consistency across channels. Minimalist product imagery with controlled lighting highlighted form, materials, and precision, forming the foundation for print, social, and sales assets across the campaign.
LET'S
LET'S
LET'S
WORK
DISCOVER
CREATE
WORK
WORK
DISCOVER
CREATE
WORK
TOGETHER
TOGETHER
TOGETHER
I'm always open to new opportunities and projects. Feel free to reach out!
I'm always open to new opportunities and projects. Feel free to reach out!
I'm always open to new opportunities and projects. Feel free to reach out!
Get in touch
Get in touch
Get in touch
