Celestyal
Celestyal
Only cruise line to call Greece their home
Only cruise line to call Greece their home
SKILLS
SKILLS
Motion, Branding
Motion, Branding
Motion, Branding
SOFTWARE USED
SOFTWARE USED
After Effects, Photoshop, Illustrator, Figma, InDesign
After Effects, Photoshop, Illustrator, Figma, InDesign
YEAR
YEAR
2024
2024
PROJECT BRIEF
PROJECT BRIEF
As the only cruise line to call Greece home, Celestyal wanted to redefine how it was perceived in a crowded and often generic cruise market. The existing brand understated the quality of its hospitality and the depth of its Mediterranean experiences. The brief was to refresh the brand strategy and visual identity, transforming Celestyal from a quiet player into a confident challenger rooted in authenticity, culture, and discovery.
As the only cruise line to call Greece home, Celestyal wanted to redefine how it was perceived in a crowded and often generic cruise market. The existing brand understated the quality of its hospitality and the depth of its Mediterranean experiences. The brief was to refresh the brand strategy and visual identity, transforming Celestyal from a quiet player into a confident challenger rooted in authenticity, culture, and discovery.
SOLUTION
SOLUTION
We developed a refreshed visual identity inspired by the landscapes, flavours, and energy of the Mediterranean. A vibrant colour palette, bold typography, and expressive brand shapes brought a sense of joy and movement across every touchpoint. The new identity balances warmth with confidence, capturing the spirit of adventure onboard while positioning Celestyal as a modern, experience-led cruise brand.
We developed a refreshed visual identity inspired by the landscapes, flavours, and energy of the Mediterranean. A vibrant colour palette, bold typography, and expressive brand shapes brought a sense of joy and movement across every touchpoint. The new identity balances warmth with confidence, capturing the spirit of adventure onboard while positioning Celestyal as a modern, experience-led cruise brand.
STRATEGY
STRATEGY
The strategy focused on positioning Celestyal around real experiences rather than typical cruise tropes. We shifted the brand narrative towards personal discovery, cultural connection, and warmth, emphasising what makes travelling with Celestyal different from mass-market competitors. The goal was to create a brand that felt human and welcoming, while confidently standing apart in a visually loud category.
The strategy focused on positioning Celestyal around real experiences rather than typical cruise tropes. We shifted the brand narrative towards personal discovery, cultural connection, and warmth, emphasising what makes travelling with Celestyal different from mass-market competitors. The goal was to create a brand that felt human and welcoming, while confidently standing apart in a visually loud category.
PROCESS
PROCESS
The rebrand was rolled out across key brand touchpoints, including motion, social media, and campaign assets. Visual storytelling played a central role, ensuring the identity felt alive and immersive rather than static. By applying the system consistently across digital channels, we helped establish a cohesive, recognisable presence that supports Celestyal’s ambition and sets the foundation for future growth.
The rebrand was rolled out across key brand touchpoints, including motion, social media, and campaign assets. Visual storytelling played a central role, ensuring the identity felt alive and immersive rather than static. By applying the system consistently across digital channels, we helped establish a cohesive, recognisable presence that supports Celestyal’s ambition and sets the foundation for future growth.
LET'S
LET'S
LET'S
WORK
DISCOVER
CREATE
WORK
WORK
DISCOVER
CREATE
WORK
TOGETHER
TOGETHER
TOGETHER
I'm always open to new opportunities and projects. Feel free to reach out!
I'm always open to new opportunities and projects. Feel free to reach out!
I'm always open to new opportunities and projects. Feel free to reach out!
Get in touch
Get in touch
Get in touch
