Bullseye
Bullseye
Archery meets Eyeliner
Archery meets Eyeliner
SKILLS
SKILLS
Branding, Packaging, Campaigning, 3D Media, Social Media, Print
Branding, Packaging, Campaigning, 3D Media, Social Media, Print
Branding, Packaging, Campaigning, 3D Media, Social Media, Print
SOFTWARE USED
SOFTWARE USED
Illustrator, Cinema4D, Blender, InDesign, Photoshop, After Effects
Illustrator, Cinema4D, Blender, InDesign, Photoshop, After Effects
YEAR
YEAR
2024
2024
PROJECT BRIEF
PROJECT BRIEF
In the lead-up to the Paris Summer 2024 Olympics, we were challenged to create a personal care brand inspired by an Olympic sport. The task was to create a brand that stands out by harnessing the spirit and culture of the chosen Olympic sport.
In the lead-up to the Paris Summer 2024 Olympics, we were challenged to create a personal care brand inspired by an Olympic sport. The task was to create a brand that stands out by harnessing the spirit and culture of the chosen Olympic sport.
SOLUTION
SOLUTION
Intoduction Bullseye - Precision Eyeliner. The packaging reflects an arrow created from recycled arrows that would end up in landfill and the packaging reflects unique packaging mimicking an arrow quiver.
Intoduction Bullseye - Precision Eyeliner. The packaging reflects an arrow created from recycled arrows that would end up in landfill and the packaging reflects unique packaging mimicking an arrow quiver.
STRATEGY
STRATEGY
Bullseye offers pop-ups ahead of the Paris Olympics, allowing people to partake in Archery to try and win discounts on the product, further uniting the discipline with the product and whilst waiting, people can try on the Eyeliner to see it's precision.
Bullseye offers pop-ups ahead of the Paris Olympics, allowing people to partake in Archery to try and win discounts on the product, further uniting the discipline with the product and whilst waiting, people can try on the Eyeliner to see it's precision.
PROCESS
PROCESS
I began with sketches of the possible logo, name ideas and the type of eyeliner that would best fit an arrow shaped exterior. I wanted to have the eyeliner be shaped like an arrow and the packaging to be the quiver, mimicking the discipline further and complementing the two.
I began with sketches of the possible logo, name ideas and the type of eyeliner that would best fit an arrow shaped exterior. I wanted to have the eyeliner be shaped like an arrow and the packaging to be the quiver, mimicking the discipline further and complementing the two.
LET'S
LET'S
WORK
DISCOVER
CREATE
WORK
WORK
DISCOVER
CREATE
WORK
TOGETHER
TOGETHER
I'm always open to new opportunities and projects. Feel free to reach out!
I'm always open to new opportunities and projects. Feel free to reach out!
Get in touch
Get in touch