IMAX Infinity
IMAX Infinity
IMAX Infinity
Endless possibilies in technology and storytelling
Endless possibilies in technology and storytelling
Endless possibilies in technology and storytelling
SKILLS
SKILLS
Branding, Motion Design, Campaigning, UI/UX, 3D Rendering, Sound Design, Social Media
Branding, Motion Design, Campaigning, UI/UX, 3D Rendering, Sound Design, Social Media
Branding, Motion Design, Campaigning, UI/UX, 3D Rendering, Sound Design, Social Media
SOFTWARE USED
SOFTWARE USED
Illustrator, Blender, InDesign, Figma, Davinci Resolve, After Effects
Illustrator, Blender, InDesign, Figma, Davinci Resolve, After Effects
YEAR
YEAR
2024
2024
PROJECT BRIEF
PROJECT BRIEF
Tasked with creating a new design system for IMAX's four new products that encompass IMAX's ethos and show the new products under the IMAX umbrella.
Tasked with creating a new design system for IMAX's four new products that encompass IMAX's ethos and show the new products under the IMAX umbrella.
SOLUTION
SOLUTION
I focused on capturing the 'magical moment' within the Infinity where all the lines converge -- where storytelling and technology converge to create that unforgettable experience you feel when you leave IMAX theatres.
I focused on capturing the 'magical moment' within the Infinity where all the lines converge -- where storytelling and technology converge to create that unforgettable experience you feel when you leave IMAX theatres.
STRATEGY
STRATEGY
Each identity has a coherent theme yet a distinctive character which was achieved through tons of iterations to the logo design process and understanding what each logo represents.
Each identity has a coherent theme yet a distinctive character which was achieved through tons of iterations to the logo design process and understanding what each logo represents.
PROCESS
PROCESS
I began by researching into each new IMAX product and developping an understanding for what the logo should symbolise and then began sketching possible ideas, keeping the logos coherent yet having a distinctive character.
I began by researching into each new IMAX product and developping an understanding for what the logo should symbolise and then began sketching possible ideas, keeping the logos coherent yet having a distinctive character.
LET'S
LET'S
WORK
DISCOVER
CREATE
WORK
WORK
DISCOVER
CREATE
WORK
TOGETHER
TOGETHER
I'm always open to new opportunities and projects. Feel free to reach out!
I'm always open to new opportunities and projects. Feel free to reach out!
Get in touch
Get in touch