Personal Branding

 

Personal Branding was an assignment I got in College while studying Level 3 Graphic Design. I experimented with abstract symbols and characters for my logo, but the letter "K," which stands for “Konrad”, stood out the most. I began sketching potential concepts and ideas for the letter and asked my teachers and friends for opinions to improve my design. I brought the best ones into Illustrator and experimented with spacing and width measurements. I choose red for my logo as it is my favourite colour; this shade of red is vibrant yet not too harsh on the eyes, making it perfect for an accent colour to any design.

Below you can find the initial sketches:
 

The final logo:
 

2017


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