ISM Branding

This was a logo done for Michigan's Information System Management, asked to be created by a friend of mine.

I started off with planning out what I wanted to do, at first thinking of a cube where it shows 3 sides, allowing me to put ISM in each one though with attempts, it didn't work out, I then came across the idea of negative space, allowing me to use the ISM letters yet having them look unique enough to be a logo, in this case making the S (as it was in the middle) invisible.

I went ahead and did some black on white ideas that came to my head and worked from there.


Having my initial ideas down, I went ahead and decided to use Michigan universities colours which were blue and yellow, making multiple variations of each to further experiment and give more choice to others.

Final logo: